Fiona launched in season Summer 2007 for girls who had grown out of the Big by Fiona sizes and were
entering the 8-14 age. The Fiona girl was still celebrating her innocence but needing outfits to do it in.
Busting out of the confines of childhood and needing to express themselves and find a level that is them.
The Fiona collection enables them to dabble with styling afforded to older girls - but without sacrificing their innocence. Developing an attitude, a personal handwriting to themselves, a chance to shop in a manner
and designated domain and to make the whole thing a great experience. There is no purposeful domain
that exists for girls of this age.
entering the 8-14 age. The Fiona girl was still celebrating her innocence but needing outfits to do it in.
Busting out of the confines of childhood and needing to express themselves and find a level that is them.
The Fiona collection enables them to dabble with styling afforded to older girls - but without sacrificing their innocence. Developing an attitude, a personal handwriting to themselves, a chance to shop in a manner
and designated domain and to make the whole thing a great experience. There is no purposeful domain
that exists for girls of this age.
The Fiona collection is available at all Big stores, online, through leading children's boutiques and in
concept stores at select David Jones stores nationally.
concept stores at select David Jones stores nationally.
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